How technology is changing marketing tactics
Updated: Jan 31, 2019
It's all about data!
SMS or MMS on an average are sent and read by receivers within 5 to 10 minutes. MMS also contains texts, images, audios or even videos. Mobile marketing is time and location sensitive and can provide customers with the full value of promotes goods, services, and ideas.
AI or Artificial Intelligence is used in almost every industry. The actions taken by Ai maximizes the chance of success for some goals. AI creates expert systems (that exhibit intelligent behavior, learn, demonstrate, explain, and advise its users) to implement human intelligence in machines.
Machine Learning is the new wave that is coming in. It is employed in a range of computing tasks where designing and programming explicit algorithms with good performance is difficult or infeasible; example applications include email filtering, detection of network intruders or malicious insiders working towards a data breach, optical character recognition (OCR), learning to rank, and computer vision.
Virtual Reality or VR is another area that marketers bubbled up with. VR helps in interactive product demos or organizing a virtual meeting which makes easier for stakeholders to involve in complex processes.
With the advance of technology, though people spend much of their time online, newspaper or magazine still have their importance. In due course of time printing process has been changed and modern marketing has emphasized on the text as much as the online reports. Moreover, new technologies have made printing method easier and more improved.
Internet of Things (IoT) is the vast network of devices that are connected to the Internet, including smartphones, tablets and almost anything that has a sensor on it. These IoT objects collect and exchange data. IoT brings anomalous insights and efficiencies in the industry; you just need to filter them and use to change customer behavior and add value to your services.