• Mark Wilks

Best practices for building a content strategy

Updated: Jan 31, 2019

It's all about you

- Don't repeat yourself

- Let your operations drive your content (and take photos)

- Make it specific to you

- Make it personal and direct so users can identify with you

- Stick to your marketing message

- Empower your staff to get involve - marketing is a group activity everyone should be aware of

- Content must align with your USP's


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Cheltenham Graphic Design founded in 2012 specialise in design for print; brochure design, logo design, signage design. We also offer digital marketing solutions.